Letter to Time Magazine

 

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Dear Time Magazine,

 

My family farms in Central Kentucky and we are stunned at the blatant one-sided article (America’s Food Crisis and how to Fix It) that appeared in your magazine recently. It appears that the writer of this article didn’t do any research on real farms in our country! We raise beef calves with our son and son-in-law and we are committed to raising quality protein not only for our own family, but your families as well.

 

You can walk into any grocery store in this country and the shelves are full of almost any kind of food you could possibly want. Safe, nutritious and abundant food! My family takes great pride in that fact! We help provide that quality food that you can buy for your family. We care about what we do and we provide a safe, healthy environment for our animals.

 

We face so many obstacles as farmers that we have no control over, such as weather conditions and market prices that it males it doubly painful to have attacks coming from a magazine that we have respected in the past. Time, with articles like this now appears to be little more than a tabloid you pick up at the checkout lane!

 

I would challenge you and your reporter to come to real farmers and ranchers to learn how we really do the work that we love and that is so vital to all Americans. We take care of our animals and our land and take pride in what we do.

 

Sincerely,

Terry Gilbert

Gilbert & Newby Farms

Letter to Editor, Time Magazine

 

Aug. 21, 2009
Editor, Time Magazine

“Farmers…make U.S. agriculture the nation's most efficient and productive industry and by far the biggest force holding down the trade deficit. Revolutionary changes are sweeping the croplands, making agriculture an increasingly capital-intensive, high-technology, mass-production business…The successful farmer today must understand enough engineering and science to participate in a technological upheaval that is changing the very shape of the land and the nature of his crops.” Those words were published in an article titled, “The New American Farmer” by Time magazine on Nov. 6, 1978.

The challenges and triumphs facing America’s farm and ranch families have changed little since 1978. Based on lessons learned from those earlier farmers, today’s farmers have further improved food production, safety, quality and affordability. Judging from your magazine’s recent mugging of modern American agriculture (Aug. 31, Getting Real About the High Price of Cheap Food), your contemporary reporters would do well to take a comprehensive lesson in objectivity and good journalism from their predecessors. How did journalism at Time go off track?

Bryan Walsh’s article was a vicious attack on modern farmers and the processes they use to care for the land, their animals, their neighbors and communities, all while producing safe, affordable, healthy and abundant food for consumers. The article contained not even a hint of the type of objective journalism we are told we can expect from Time. In fact, the article was nothing more than a compilation of every false assertion and criticism made about today's food production system. Further, the story was composed in a manner that the few words included to give agriculture a token voice were quickly trampled by yet another onslaught of anti-modern-agriculture rhetoric, much of it attributed to nobody but the writer himself.

Time and your columnists are entitled to your editorial voices, but readers and those unjustly disparaged by full-blown opinion pieces disguised as news also deserve a measure of consideration. Your effort came up short in all areas and if your reporters and editors cannot recognize this, that speaks volumes, and it helps explain the woe-is-me mindset of the endangered institution of mainstream media in America. As for farmers, we will stand tall knowing that Americans today have once again fallen in love with American food, and due in part to the healthy food we produce, they are living longer than ever before.
Bob Stallman, President
American Farm Bureau Federation